Dr. Jennifer Friehe is not your typical eye doctor. With a sharp eye for style and a deep love for great eyewear, she brings a fresh, modern energy to eye care at Specs Appeal. Her approach blends clinical expertise with a genuine appreciation for how glasses can express who you are.
She graduated with honors from UW-Whitewater in Clinical Science and Mathematics and went on to earn her Doctor of Optometry degree with honors from the Illinois College of Optometry in 2000. Over the years, Dr. Friehe has practiced in independent optometry settings, ophthalmology offices, and as an optometrist in the Wisconsin Air National Guard, experiences that shaped her well-rounded and thoughtful approach to care.
Dr. Friehe is especially passionate about contact lenses and advanced lens technology. She loves tackling real-world vision challenges using specialty lenses, computer lenses, occupational solutions, and multifocal contact lenses. Her expertise has taken her across the country as a speaker, sharing the latest contact lens innovations with fellow eye doctors.
Today, Dr. Friehe is proud to own the practice she once drove past every day. What matters most to her is the connection she builds with her patients. She enjoys getting to know families, watching kids grow up, and celebrating milestones along the way. One of her favorite moments is fitting someone with their first contact lenses and seeing them return years later with a story to tell.
When she is not in the office, Dr. Friehe enjoys traveling, spending time with her family, and hanging out with her basset hound. When you visit Specs Appeal, you can expect expert care, thoughtful guidance, and an eye care experience that feels stylish, personal, and genuinely welcoming.
Whether you are updating your glasses, scheduling an eye exam, or exploring contact lenses, Specs Appeal is here to help you see and feel your best.
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